Case Study
FSCJ’s Community Entrepreneurial Collaborative (CEC): Branding & Website Design
Educational Advertising Campaign
Objective: Engage aspiring entrepreneurs and offer them the resources they need to succeed in starting their businesses.
Results:
The website’s visually engaging design effectively connected aspiring entrepreneurs with resource providers, fostering trust and engagement while empowering diverse users to explore resources and pursue their business goals.
FSCJ’s Community Entrepreneurial Collaborative (CEC)
Community Entrepreneurial Collaborative (or CEC) is an initiative of Florida State College at Jacksonville, University of North Florida and the Jacksonville Chamber of Commerce. It is a platform that connects people who want to start a business with institutions that can provide resources to support their startup ideas.
A Bridge for Aspiring Entrepreneurs
This social initiative aims to be a trusted resource for aspiring entrepreneurs from underserved and diverse communities. However, effectively reaching this audience and delivering accessible, relatable resources remains challenging. Many within the target group—diverse in age, ethnicity, and gender—lack the tailored guidance they need to start and grow businesses, while existing platforms often fail to resonate with their unique, urban perspectives.
To bridge this gap, the website design will use an inclusive, attention-grabbing approach that aligns with the ambitions of these future entrepreneurs. Its messaging and content will reflect the community’s values, making resources feel relevant and directly supportive. Additionally, the campaign will engage with entrepreneur-supportive associations to build a broader network of advocacy and support.
The main challenges include raising awareness, providing relatable resources, building trust, and fostering an engaged network. By tackling these areas, the initiative aims to empower diverse entrepreneurs and create a thriving, supportive community around their goals.
Impactful Outcomes
The website’s visually engaging design successfully bridged aspiring entrepreneurs with resource providers, creating an inclusive, approachable platform that resonated with diverse audiences. The urban-inspired visuals captured attention, fostering trust and encouraging users to explore resources. As a result, engagement surged, empowering entrepreneurs to connect with providers and take actionable steps toward their business goals.
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