FSCJ Launches Bold New Creative to Promote Expanded Bachelor’s Program

Florida State College at Jacksonville (FSCJ) is making waves with the launch of its newly expanded bachelor’s program, and the creative strategy behind its brand promotion is turning heads across Northeast Florida. As part of a dynamic initiative to boost awareness, increase enrollment, and position FSCJ as a first-choice institution for workforce-driven degrees, a suite of education branding creative assets was developed to support this exciting new chapter.

A Modern Look for a Modern Degree

To reflect the forward-thinking nature of the bachelor’s program, FSCJ unveiled a refreshed visual identity centered around clarity, professionalism, and accessibility. From bold typography and vibrant accent colors to imagery that celebrates student diversity and academic ambition, every element was designed to resonate with adult learners, career-changers, and first-generation college students alike.

Key visual elements include:

• A refreshed color palette with energetic blues and golds to reinforce trust, optimism, and opportunity.

• Photography featuring real students and alumni in action—on campus, in internships, and at work in their chosen careers.

• Streamlined layouts and modular design templates for web, social, and print to ensure consistency across all platforms.

Messaging That Matters

Understanding that today’s students need more than just credentials—they need career outcomes—FSCJ’s messaging strategy focused on empowerment and upward mobility. Taglines such as “Advance with Confidence” and “Your Degree. Your Future.” anchor the campaign, accompanied by clear value propositions like flexible schedules, affordable tuition, and local industry partnerships.

All messaging was developed to speak to the unique needs of prospective bachelor’s students:

• Working professionals seeking career advancement

• Parents and caregivers balancing education and life

• Recent associate degree graduates ready for the next step

Multi-Platform Rollout

The creative assets were deployed across a robust marketing mix to meet prospective students where they are—both physically and digitally. The campaign launched with targeted efforts in:

• Digital Ads (Meta, Google Display, YouTube pre-roll)

• Billboards and Transit Shelters throughout Jacksonville

• Direct Mail Postcards tailored to students who had completed associate-level coursework

• Social Media Campaigns featuring student testimonials and program spotlights

• On-Campus Materials, including banners, posters, and program guides

Driving Results and Reaching Goals

Since the rollout, FSCJ has seen a noticeable uptick in inquiries and applications for the new bachelor’s programs—early indicators that the brand refresh and creative strategy are resonating. More importantly, the campaign is helping shift perception: FSCJ isn’t just a starting point—it’s a destination for those serious about their careers.