Case Study
Atlas Physical Therapy Rebrand Case Study
CLIENT
Atlas Physical Therapy
COMPLETED
March 2023
LOCATION
Jacksonville, FL
WEBSITE
atlasphysicaltherapy.com
Physical Therapy Healthcare: Rebranding
Atlas Physical Therapy came to Fisher Agency in the fall of 2022 to get help with generating new patients. They are a fast-growing medical facility with 3 locations in Jacksonvlle, FL. We audited all of their marketing and decided together that a drastic rebrand was needed to get them to 10 locations. The brand had been created over 30 years ago and was not representing the cutting-edge and solutions-based tactics of its new owners.
Our Creative Director immediately saw visions of a brand that would take them to the next level in their business and set them above the other medical facilities in the healthcare industry.
We are proud to support this growing healthcare company with branding, logo design, website design, healthcare marketing strategy, swag design, and lead generation.
The Challenge
Atlas wanted to expand its locations from 3 to 10 within five years.
Competitive Market
Considered a small antiquated shop due to the old branding
Public Perception
Atlas was missing vital branding and digital marketing
Declining Sales
Decreasing lead generation due to doctor referrals to Brooks Rehab
The Solution
To achieve the expansion, we knew we had to build a refreshed brand. Then we developed an annual marketing strategy for their internal team to execute. We now support them with lead generation and ongoing branding and marketing services.
The Outcome
Atlas now sits as one of the top independently owned physical therapy centers in Northeast Florida now. The brand allowed them to maintain growth and expand.
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