Fisher Agency launched a targeted advertising campaign across print and digital platforms to maximize awareness and participation. The ads emphasized the event’s family-friendly nature and its unique Italian-inspired atmosphere, making sure they resonated with both avid cyclists and casual participants.

The Giro d’Italia Ride Like A Pro USA successfully brought the excitement and prestige of one of cycling’s greatest tours to the United States, creating an unforgettable experience for riders of all levels. With Savvy Partners’s expert digital marketing efforts and fresh event management solutions, the event overcame logistical challenges, streamlined participant registration, and enhanced on-site experiences.

Savvy’s team ensured seamless coordination between competitive and non-competitive races, provided strong support for vendors at the Italian-themed expo, and delivered a smooth participant experience through efficient scheduling and communication tools. Together, these efforts celebrated the spirit of cycling and established the event as a benchmark for community-driven, family-friendly cycling events in the U.S.